The pandemic, as well as a growing generation gap when it comes to donors, has meant many new challenges for non profit groups. A Capital City seminar intended to help local non profits meet those challenges this week.
Tuesday’s gathering at Theatre Tallahassee featured a presentation by Sabeen Perwalz, president and CEO of the Florida Nonprofit Alliance based in Jacksonville. She shared the new “Giving in Florida” study with the representatives of nearly two dozen Tallahassee non profits. The big takeaways, she said, are that donors are becoming more locally focused, which is good. But they also respond very differently depending on what age bracket they’re in. And that means taking very different approaches to fund raising.
“And we want to make sure that the sector is prepared to handle this new wave of donors who are interested in connecting, but only when and if the technology is there, the programming is there and the conversations are taking place, which currently are not.”
Perwalz told the group their nonprofits need to come up with specific messaging, marketing and connection strategies for their various target populations. That’s similar to how big, commercial advertisers have been playing the game for years.
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